Moritz Serif is an expert for editorial SEO and owner of a solo SEO agency for publishers with a focus of 100 percent on publishers. Editorial SEO combines journalism with search engine optimisation, and few people master both.
He trained as a journalist and as an SEO and worked in newsrooms himself as an editor, managing editor and in-house SEO, which is usually true of in-house SEOs, not of external experts or agencies.
Moritz Serif is known from
Profile
Moritz Serif is a trained journalist and SEO with 8 years of experience. He has written pension and product-recall articles himself that earned millions of visits, and he still thinks like an editor – topic, angle, headline first, then the data.
Results
An expert for editorial SEO can create and optimise content that earns several hundred thousand to millions of clicks per day. Moritz Serif helped a special-interest portal increase its Discover clicks by 820 percent within one year after publisher SEO was integrated into its workflows.
Testimonial
“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential.
He put his finger right on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Translated from German.
Who it is for
Editorial SEO is for every newsroom that wants to grow its reach, create more impact with its journalism and multiply its revenue. What the collaboration looks like in practice is shown on SEO for newsrooms.
Services
Identify relevant topics via Google Trends and Search Console, and build the reach potential of Google Discover and Google News.
Prepare texts for Google Search, Discover and News, aligned to search intent, structure and freshness.
Headlines that readers and viewers click, for Google Discover and YouTube alike.
Optimise visuals for a high click-through rate in Google Discover and YouTube – large, sharp and striking in the feed.
Build evergreen content that brings lasting traffic and authority, plus technical SEO – Core Web Vitals, indexing, crawling and GSC monitoring.
Train newsrooms in news SEO and run workshops on Google Discover.
Cost
There is no flat figure – the cost depends on the scope of the project and on whether you are a large publisher or a solo publisher. For solo publishers there is usually a fair solution. After the free initial call you receive a concrete proposal.
Feel free to reach out, and we will take it from there.
Process
From the first analysis to the start, this is how a collaboration works step by step:
First we check which topics you already hold authority for and where the biggest reach potential lies.
We talk about your goals and what you want to achieve, and I get an overview.
You book Moritz Serif for a single project or for ongoing support.
An email to [email protected] is enough. I get back to you within 24 hours.
More questions
Thirty minutes. Together we check where your biggest potential in editorial SEO lies.
Book a free initial call