Moritz Serif offers a Google Discover audit for publishers, in English or German. The audit covers authority and entity analysis, Search Console data, content and headlines, images, technical SEO and republishing, and ends with a prioritised action list. Scope and price are defined in a free initial call.
He trained as a journalist and as an SEO and spent years in newsrooms as an editor, managing editor and in-house SEO. The audit is read by the person who wrote it.
Moritz Serif is known from
Profile
It is not a 200-page PDF. The audit checks nine fixed fields and ends with what to do first, written for the newsroom and the tech team. It was the starting point of the Discover comeback and of the 820 percent growth case.
Results
The audit of a news portal that had fallen to 9,000 clicks a day named three causes – weak Core Web Vitals, lost topical authority, mass republishing. The action list from the audit brought the site back to several hundred thousand clicks a day within five months. The audit of a special-interest portal started the path to 7.96 million clicks.
Testimonial
“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential.
He put his finger right on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Translated from German.
Who it is for
Every publisher that sees Discover traffic it does not understand – too little, too volatile, or suddenly gone.
Services
Which topics your site holds authority for in Discover, and which it has lost.
Impressions, clicks and CTR by section, author and URL over the last 16 months.
What Discover rewarded and ignored, and why – headlines, image sizes, formats.
Core Web Vitals, indexing, crawling, structured data, image delivery.
Frequency, URL handling and substance of your republishing.
What to fix first, what to stop, what to build, for newsroom and tech team.
Cost
The audit is a fixed-scope project. The price depends on the size of the site and the number of sections and authors.
We define the scope in a free initial call, followed by a concrete proposal.
Process
Four steps from first call to action list:
You describe what you see in Discover, I look at your Search Console data, and we agree the scope.
Two to four weeks of analysis across the nine fields, with access to Search Console and CMS.
I present causes and priorities to newsroom and tech team, in English or German.
An email to [email protected] is enough. I get back to you within 24 hours.
More questions
Thirty minutes. Together we check whether an audit is the right first step.
Book a free initial call