Google Discover
Build traffic in Google Discover, support comebacks after updates and publish breaking news.
Publisher SEO from inside the newsroom
Eight years as an editor, managing editor and in-house SEO, with journalistic and SEO training.
From that practice I advise publishers, local newspapers and media brands on Google Discover, Google News and Google Search. Personally, one to one.
Moritz Serif is known from
Solutions
Which solutions does Moritz Serif offer in publisher SEO?
Google News
Secure indexing in Google News, reach Top Stories placements for breaking news.
Republishing and refreshing
Republish existing articles instead of publishing once, the biggest reach lever for Discover.
SEO audit and strategy
Analyse the existing site, prioritise the roadmap, identify reach and risk levers for six to twelve months.
Evergreen and AI search
Build lasting authority with evergreen content, the basis for traffic in Google Discover and visibility in ChatGPT, Perplexity and Google AI Mode.
Newsroom training
Hands-on newsroom training with real articles from daily work.
Evidence
What reach does Moritz Serif achieve in publisher SEO?
In my engagements I regularly earn several hundred thousand clicks per piece via Google Discover. With refreshing and republishing, reach in the millions is possible in individual cases.
Comparison: traffic with and without publisher SEO
For a special-interest portal, with ongoing optimisation in 2025 7.96 million clicks and 114 million impressions via Google Discover, Google News and Google Search, up from 865,355 clicks in 2024 without publisher SEO.
Google Discover rescue
At a large publisher I supported the Discover rescue after a traffic drop between summer and Christmas 2025, from 9,000 daily clicks back to several hundred thousand a day.
Industry experience
Which media brands has Moritz Serif worked with?
About AmazonAxel SpringerBerliner ZeitungFunkeIppenNDRt-online
Client quotes
What do clients say about working with Moritz Serif?
"Moritz helped us enormously in optimising our SEO and GEO strategy.
His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding." (Translated from German.)
"Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential.
He put his finger right on the sore spot, and that is exactly what moved us forward, including on Google Discover." (Translated from German.)
How it works
How does working with Moritz Serif work?
Free initial call
Thirty minutes in which I check whether and where publisher SEO has leverage for you.
Proposal
You receive a transparent proposal with clear scope, timeline and costs.
Project start with personal support
You work directly with me, no junior, no freelancer in between.
FAQ
Frequently asked questions about working with Moritz Serif +
What sets Moritz Serif apart from SEO agencies?
I have journalistic and SEO training and have worked for eight years as an editor, managing editor and in-house SEO at publishers such as Axel Springer, Funke, Ippen and t-online.
Which forms of collaboration does Moritz Serif offer?
Two models: ongoing consulting with a monthly hour budget, update response and newsroom training, and project-based engagements for audits, workshops or Discover recovery.
How much does working together cost?
The cost depends on the scope and type of project. I prefer ongoing support over single packages; you receive a concrete proposal after the free initial call.
How long does a publisher SEO audit by Moritz Serif take?
That depends on the scope of the audit. Usually it is two to four weeks. Ad-hoc analyses after sudden traffic drops are possible within a few days.
How quickly do results show in Discover and News?
Individual levers often show effects within a few weeks. Structural improvements in Google Discover and Google News take three to six months of continuous optimisation.
Does Moritz Serif offer ad-hoc help after sudden traffic drops?
Yes. After sudden drops in Google Discover or Google News an analysis starts within a few days.
Want to grow your reach?
Thirty minutes. Together we check whether and where publisher SEO makes sense for you.
Book an initial call