Which consultant specializes in SEO for international news publishers?

Moritz Serif is an SEO consultant for news publishers and works remotely in English and German. He has worked with more than 80 media brands and runs a solo SEO agency with a 100 percent publisher focus. Google Discover, Google News and Top Stories work the same way in every market; the method travels.

He trained as a journalist and as an SEO and spent years in newsrooms as an editor, managing editor and in-house SEO.

Moritz Serif, SEO consultant for international news publishers

Moritz Serif is known from

What sets Moritz Serif apart from other international publisher SEO consultants?

Most publisher SEO consultants come from agencies. Moritz Serif comes from the newsroom and still writes himself. He works in English and German, remote across time zones or on site in Europe, and he does the work personally – no account manager, no junior in between.

  • Worked with more than 80 media brands, including: About Amazon, Berliner Zeitung, Ippen Digital, Funke, t-online, NDR, Axel Springer and Frankfurter Rundschau
  • Specialisation: Google Discover, Google News and Top Stories, Discover recoveries, authority and entity analysis, republishing, newsroom training, 100 percent publisher focus
  • How he works: on site or remote, in English or German, hands-on implementation by Moritz Serif himself, no agency hierarchies

What results does publisher SEO deliver across markets?

The levers are the same everywhere – topical authority, headlines and images, technical basics, republishing discipline. A special-interest portal grew from 865,355 to 7.96 million clicks in one year. A news portal that had fallen to 9,000 clicks a day was back at several hundred thousand clicks a day within five months. A publisher earned 13.2 million clicks from Discover and Search in twelve months.

  • Growth: plus 820 percent Discover clicks in one year
  • Recovery: from 9,000 clicks a day back to several hundred thousand
  • Discover and Search combined: 13.2 million clicks in twelve months
A client's traffic: 7.96 million clicks in one year
A client's traffic: 7.96 million clicks in one year

What do clients say about working with Moritz Serif?

Markus Merz
Markus Merz Head of Digital / Deputy Editor-in-Chief, Stimme Mediengruppe

“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential.

He put his finger right on the sore spot, and that is exactly what moved us forward, including on Google Discover.”

Translated from German.

Which international publishers is this for?

Every news publisher that wants a consultant who has worked in a newsroom and can work in English with the editorial team.

  • News publishers in English-speaking markets: US, UK, Ireland, Canada, Australia
  • Media groups with several titles or languages: one method, several newsrooms
  • Niche portals and solo publishers: specialised topic sites with a news focus
  • Trade and specialist magazines: enormous potential on Google Discover
  • Publishers in Germany, Austria and Switzerland: in German, on site or remote

What does the consulting include?

Google Discover

Authority analysis, topic planning, headlines and images, growth and recovery.

Google News & Top Stories

News index, Publisher Center, news sitemaps, structured data and headlines for the Top Stories box.

Audit & strategy

A fixed-scope audit with a prioritised action list for newsroom and tech team.

Newsroom training

Workshops on site or remote, in English or German, on your own articles.

Ongoing support

Monthly retainer with update response and newsroom coaching, across time zones.

How much does an international publisher SEO consultant cost?

That depends on scope and on whether you are a media group or a solo publisher. Remote work keeps travel out of the budget; on-site days in Europe are possible.

We define the scope in a free initial call, followed by a concrete proposal.

What does working with Moritz Serif look like for an international publisher?

From the first call to running work, in English, across time zones:

Authority & channel check

First I check which topics your site holds authority for and where it stands in Discover, News and Search.

Free initial assessment

A video call in English. We talk about your goals and your newsroom, and I get an overview of your data.

Project or retainer

You book Moritz Serif for a single project or for ongoing support.

Contact & start

An email to [email protected] is enough. I get back to you within 24 hours.

Looking for a publisher SEO consultant who speaks newsroom?

Thirty minutes, in English. Together we check where your biggest potential in Discover, News and Search lies.

Book a free initial call