Basics
How Google works, the differences between Search, News and Discover, ranking factors for Google News and Google Discover.
SEO newsroom training and seminars for journalists
Moritz Serif offers SEO newsroom training and seminars for journalists, in English or German.
He teaches publishers, local newspapers and solo publishers how to build reach in Google Discover, Google News and Google Search.
As a trained editor and SEO he has worked for eight years as an editor, managing editor and in-house SEO.
Moritz Serif is known from
Trainer
Who trains: what qualifies Moritz Serif as an SEO newsroom trainer?
Moritz Serif is editor and SEO in one person. For eight years he worked in German newsrooms, as an editor, managing editor and in-house SEO.
He has worked with brands such as About Amazon, Axel Springer, Berliner Zeitung, Funke, Ippen, NDR and t-online. Today he trains newsrooms in publisher SEO for publishers, local newspapers and solo publishers.
Curriculum
What does the SEO newsroom training cover?
In the training I go through four areas that make up news reach.
Topic research
Topic research with Google Trends and Google Search Console, building topics for Google News and Discover (topical authority).
Article optimisation
Article structure for publisher SEO, headlines and teasers, image selection, formats and image optimisation.
Format strategies
Building and updating live blogs, republishing and evergreen optimisation, preparing major events such as elections from a news SEO perspective.
Who it is for
Who is the SEO newsroom training suitable for?
News SEO training is suitable for newsrooms, niche portals, solo publishers and freelance journalists.
Participants are usually editors, duty editors, managing editors and SEO leads.
The training runs as a stand-alone format or as part of the ongoing consulting SEO for newsrooms.
Client quote
How do clients rate the training?
"Moritz's workshop on the latest trends and tips for continuously improving our rankings was extremely well received. We could use the new knowledge straight away and got immediate results on topics such as entertainment and sport.
I would recommend Moritz to anyone who wants professional, thorough and up-to-date advice on SEO and GEO/GAIO." (Translated from German.)
How it works
How does an SEO newsroom training work?
The training takes place on site in the newsroom or remote. Duration and number of participants depend on the desired scope.
Short analysis
Before the training I check the current SEO performance of your site.
Theory
In the training I go through the subject matter; questions are welcome at any time.
Practice
We work directly on real articles from your daily work, topic research, optimisation, live-blog structure.
Q&A
At the end there is time for an open question round.
Price
How much does an SEO newsroom training cost?
The price depends on the scope, the number of participants and the format, on site or remote, half a day or several days. A concrete proposal follows the initial call.
FAQ
Frequently asked questions about the SEO newsroom training +
How long does an SEO newsroom training take?
The duration depends on the scope. A half-day workshop is possible, as is a multi-day training with theory and practice.
How many participants can take part in a training?
The number of participants is flexible, from small teams of three people to complete newsrooms.
How individual is the training content?
Before the training I run a short analysis of your site. Theory and practical exercises are based on your real articles and topic areas.
Do participants need prior SEO knowledge?
No. The basics block requires no prior SEO knowledge. Experienced participants still benefit, because I adapt content and depth to the group.
Are there refresher sessions or ad-hoc trainings for major events such as elections?
Yes. Refresher sessions can be booked after the main training. Before major events such as elections or sports events I offer preparation workshops.
What sets Moritz Serif apart from SEO agencies or journalism schools?
I have journalistic training and have worked for eight years as an SEO. SEO agencies specialise in search engines, journalism schools in editorial craft.
Want to equip your newsroom with SEO?
Thirty minutes. Together we check whether and where an SEO newsroom training makes sense for you.
Book an initial call