"Moritz helped us enormously in optimising our SEO and GEO strategy.
His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding." (Translated from German.)
Who offers ongoing SEO support for publishers?
I support publishers on an ongoing basis in Google Discover, Google News and GEO, as a permanent point of contact for the newsroom, not just for a single project.
Eight years as an editor, managing editor and in-house SEO go into every engagement.
Moritz Serif is known from
Difference
What sets Moritz Serif apart from other SEOs for publishers?
Moritz Serif offers ongoing SEO support exclusively for publishers, owner-run, without an agency team, with a journalistic background.
- Positions: Ippen Digital, Funke, t-online, NDR, Axel Springer, get:traction.
- Specialisation: Ongoing support for Google Discover, news SEO and GEO. 100 percent publisher focus.
- How he works: Owner-run solo SEO agency for publishers, personally on site or remote, in English or German.
Who it is for
Which publishers is the support suitable for?
Moritz Serif supports editorial brands of every size on an ongoing basis, from solo publishers to national media, with recurring needs in Google Discover, news SEO and GEO.
- Large publishers and national media
- Local newspapers
- Trade journals and magazines
- Solo publishers
- YouTubers and TikTok creators
Services
What does the ongoing support include?
Google Discover
I keep Google Discover running through topic strategy and republishing pacing, not just at the start but over months.
- Monthly monitoring: Reach and click figures from Search Console go into every session.
- Republishing pacing: Frequency and selection of reposts adapt to current performance.
- Immediate response: After drops I step in within a few days, not in the next reporting cycle.
News SEO
News SEO secures indexing in Google News and visibility on breaking news, checked continuously, not set up once.
- News sitemap control: I check regularly whether all relevant articles are captured.
- Top Stories tracking: Placements on current events are monitored continuously.
- Schema maintenance: Structured data stays correct even after relaunches or CMS updates.
GEO and AI visibility
In ongoing support I also optimise content for ChatGPT, Perplexity and Google AI Mode; visibility in AI answers does not come from a one-off intervention.
- Check citability: I observe whether and how content appears in AI answers.
- Maintain E-E-A-T signals: Author profiles, bylines and source references stay current.
- Content updates: Existing articles are sharpened with new facts instead of going stale.
Response to Google updates
After every Google update I check ranking and traffic changes and adapt the strategy, part of the ongoing support, not a separate order.
- Update analysis: Affected site sections are identified within a few days.
- Cause clarification: I distinguish between algorithm effects and home-made problems.
- Adjustment: Measures take effect directly in the running engagement, without a new order.
Ad-hoc help after traffic drops
Traffic drops in Discover or News can be handled immediately within ongoing support, without a new proposal and without waiting.
- Immediate analysis: I check Search Console and article level as soon as the drop shows.
- Prioritised measures: You get concrete next steps instead of a long report.
- Ongoing control: The recovery is followed until it stabilises.
Evidence
What results does Moritz Serif achieve in ongoing engagements?
In ongoing engagements Moritz Serif reaches audiences in the millions; the figures from Google Search Console show it directly.
From 865,355 to 7.96 million clicks
For a special-interest portal, ongoing support in 2025 7.96 million clicks and 114 million impressions via Google Discover, Google News and Google Search; in 2024 it was 865,355 clicks and 7.2 million impressions.
Comeback after a traffic drop
At another publisher, reach in Google Discover fell in 2025 to 9,000 clicks a day; with ongoing support the site reached almost 800,000 visits again at year end. More in the case study on the Google Discover comeback.
Industry experience
Which media brands has Moritz Serif worked with?
About AmazonAxel SpringerBerliner ZeitungFunkeIppenNDRt-online
Client quotes
What do clients say about working with Moritz Serif?
"Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential.
He put his finger right on the sore spot, and that is exactly what moved us forward, including on Google Discover." (Translated from German.)
How it works
How does the collaboration work?
Moritz Serif starts every collaboration with a free initial call; a proposal with a clear hour budget and cadence follows.
Free initial call
Thirty minutes in which I check whether and where ongoing support has leverage for you.
Proposal with hour budget
You receive a transparent proposal with a monthly hour budget and clear cadence.
Ongoing support with a personal contact
You work with me throughout, no junior, no freelancer in between.
Costs
How much does ongoing support cost?
Moritz Serif sizes the ongoing support to your starting point and the desired cadence, from a few hours a month to continuous support of the newsroom. A concrete proposal is developed in the free initial call.
FAQ
Frequently asked questions about ongoing SEO support with Moritz Serif +
When is a retainer more useful than a single project?
A retainer pays off as soon as publisher SEO needs permanent attention, with Google updates, Discover fluctuations or recurring news events. A single project is enough if only a clearly defined question such as an audit or a migration is pending.
What does the ongoing support include?
Google Discover, news SEO, GEO and AI visibility, response to Google updates and ad-hoc help after traffic drops, all from one source.
How quickly does Moritz Serif respond to a traffic drop?
Within a few days, as part of the ongoing support, without a new proposal and without waiting.
Do I have to commit long term?
I discuss scope and duration of the support in the initial call, depending on your starting point and the desired cadence.
Who is the support not suitable for?
For a one-off, clearly defined project such as a migration or a first audit, a single project is often a better fit than a retainer.
Does Moritz Serif deliver the support himself?
Yes, owner-run and without an agency team. Audit, strategy and implementation are my own responsibility.
How do you start with ongoing support?
With a free initial call. A proposal with scope and cadence of the support follows.
Want ongoing SEO support for your newsroom?
Thirty minutes. Together we check whether and to what extent ongoing support fits you.
Book an initial call