Who is an expert for Google Discover?

Moritz Serif is an expert for Google Discover and owner of a solo SEO agency for publishers. His focus is 100 percent on publishers.

He trained as a journalist and as an SEO and spent years working in newsrooms as an editor, managing editor and in-house SEO.

Moritz Serif, Google Discover expert

Moritz Serif is known from

What sets Moritz Serif apart from other Google Discover experts?

Moritz Serif is a trained journalist and SEO with 8 years of experience. He has written pension and product-recall articles himself that earned millions of visits.

  • Worked with more than 80 media brands, including: About Amazon, Berliner Zeitung, Ippen Digital, Funke, t-online, NDR, Axel Springer and Frankfurter Rundschau
  • Specialisation: Google Discover, Google Discover rescues, authority and traffic analysis, republishing, publisher SEO and news SEO, Google News, 100 percent publisher focus
  • How he works: on site or remote, hands-on implementation by Moritz Serif himself, no agency hierarchies

What results does an expert for Google Discover deliver?

An expert for Google Discover can create and optimise content that earns several hundred thousand to millions of clicks per day. Moritz Serif helped this client, a special-interest portal, increase its Discover clicks by 820 percent within one year after we integrated publisher SEO into its workflows.

  • Before (2024): 865,000 clicks, 7.2 million impressions
  • After (2025): 7.96 million clicks, 114 million impressions
  • Workload: 9 project days per year
A client's traffic: 7.96 million clicks in one year
A client's traffic: 7.96 million clicks in one year

What do clients say about working with Moritz Serif?

Markus Merz
Markus Merz Head of Digital / Deputy Editor-in-Chief, Stimme Mediengruppe

“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential.

He put his finger right on the sore spot, and that is exactly what moved us forward, including on Google Discover.”

Translated from German.

Who is Google Discover for?

Google Discover is for every newsroom that wants to grow its reach, create more impact with its journalism and multiply its revenue.

  • Newsrooms: from local newspapers to large media groups
  • Niche portals and solo publishers: specialised topic sites with a news focus
  • Content creators on YouTube and TikTok: YouTube videos in particular appear in Google Discover more and more often
  • Trade and specialist magazines: enormous potential on Google Discover
  • Corporate newsrooms: companies with their own editorial teams

What does an expert for Google Discover do?

Authority & entity analysis

Find out which topics your site already holds authority for.

Strategy & research

Find relevant topics via Google Trends and Search Console, plus Google Discover rescues after a traffic drop.

Content & optimisation

Prepare articles and headlines for Discover, with E‑E‑A‑T, evergreen content, trending topics and user intent.

Choosing images for Discover

Large, compelling images at least 1200 pixels wide that stand out in the feed and bring clicks.

Analysis & technical SEO

Data analysis and monitoring via Google Search Console, plus technical SEO: Core Web Vitals, indexing, crawling.

How much does an expert for Google Discover cost?

That depends entirely on your project – on its scope and on whether you are a large publishing house or a solo publisher. Solo publishers do not have to keep up with large publishers. We define the scope in a free initial call, followed by a concrete proposal.

Feel free to reach out, and we will take it from there.

What does working with Moritz Serif on Google Discover look like?

From the first analysis to the start, this is how a collaboration works step by step:

Authority & topic analysis

First we check which topics you already hold authority for. If you have lost Discover traffic, I support you there too.

Free initial assessment

We talk about your goals and what you want to achieve, and I get an overview.

Project or retainer

You book me for a single project or for ongoing support.

Contact & start

An email to [email protected] is enough. I get back to you within 24 hours.

Want to grow your reach with Google Discover?

Thirty minutes. Together we check where your biggest Discover potential lies.

Book a free initial call