29 million impressions in Google Discover
A special-interest portal run as a side project. Among other things through SEO training it reached 2.72 million clicks.
Case studies from publisher SEO
I document my consulting results with figures from Google Search Console. All data comes from ongoing engagements; I share it with the publishers' consent.
Each case study shows the starting point, measures and results, so you can follow how I work.
Case studies
What results has Moritz Serif achieved in publisher SEO?
114 million impressions in Google Discover
The same portal one year later on Discover, with republishing and evergreen optimisation we generated 7.96 million clicks and 114 million impressions.
436,053 clicks on a breaking-news story
On a single news event a solo publisher earned 243,366 clicks in Google Discover and 192,687 clicks in organic search over several days, 436,053 clicks in total and almost 5 million impressions.
The Google Discover comeback
A large publisher lost all of its Discover traffic after an update. With Discover optimisation the reach came back within six months.
13.2 million clicks with Google Discover and Search
A publisher reached 7.99 million clicks via Google Discover and 5.2 million clicks via Google Search in twelve months, with four measures from topical authority to author profiles.
FAQ
Frequently asked questions about my case studies +
Are the numbers verified or embellished?
All figures come directly from the Google Search Console of the respective publishers; I share them only with consent.
Why are the publishers anonymised?
Most publishers do not want to show publicly which levers and numbers they work with.
Can the levers be transferred to my publication?
That depends on topic area, domain maturity and newsroom setup. In the initial call we check specifically whether the levers apply to you.
How long does it take until similar results become visible?
You usually see first effects after four to eight weeks, and clear jumps in reach after three to six months.
What does a publisher need to bring?
You need a technically clean domain, a producing newsroom and the willingness to adapt processes. We develop the rest.
Which levers apply to your publication?
Thirty minutes. Together we check whether similar levers apply to you.
Book an initial call