Moritz Serif is a Google Discover expert for magazines and special-interest sites. Niche sites hold exactly the topical authority Discover rewards. A special-interest portal he consults reached 114 million Discover impressions and 7.96 million clicks in 2025, with nine project days.
He trained as a journalist and as an SEO and spent years in newsrooms as an editor, managing editor and in-house SEO.
Moritz Serif is known from
Profile
Magazines are often told Discover is for news. His two strongest cases are special-interest sites – 29 million impressions in the first phase, 114 million a year later. The method is built for niche authority, evergreen refreshes and planned events, not for breaking news.
Results
A special-interest portal run as a side project grew from 865,355 clicks and 7.2 million impressions in 2024 to 7.96 million clicks and 114 million impressions in 2025. The first phase a year earlier – from 515,652 to 2.72 million clicks in four and a half months. Levers – authority mapping, unique content, trusted authors with subject depth, evergreen refreshes, measured republishing.
Testimonial
“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential.
He put his finger right on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Translated from German.
Who it is for
Every title with a clear topic and editorial standards. Niche is an advantage in Discover, not a limitation.
Services
Which sub-topics of your niche Google already shows you for, and which authority you can build next.
Evergreen content updated on a schedule so it earns Discover impressions again and again.
Google Trends and Search Console signals filtered for your topic, plus planned events in your calendar.
What the feed rewards for magazine content – clear headlines, large images, no clickbait.
Republishing with substance, paced so it helps instead of hurts.
Monthly support for small editorial teams, including trusted author profiles.
Cost
Magazines and solo publishers do not need the setup of a large newsroom. The 114 million case took nine project days in a year.
We define the scope in a free initial call, followed by a concrete proposal.
Process
From the first analysis to a feed presence that the magazine runs itself:
First we check which topics in your niche you already hold authority for.
We talk about your title, your authors and your data, and I get an overview.
You book a single project or ongoing support.
An email to [email protected] is enough. I get back to you within 24 hours.
More questions
Thirty minutes. Together we check which topics in your niche carry your Discover potential.
Book a free initial call