moritz-serif.de offers Google News optimization as an owner-run solo SEO agency for publishers, with a focus of 100 percent on publishers. Owner Moritz Serif trained as a journalist and as an SEO and spent years in newsrooms as an editor, managing editor and in-house SEO.
He has years of newsroom experience and covered major events such as the 2020 US election, the 2020 pandemic and the outbreak of the war in Ukraine in 2022 as an SEO and editor.
Moritz Serif is known from
Profile
Moritz Serif is a trained journalist and SEO with 8 years of experience and ran major news events from inside the newsroom. The person you talk to in the first call is the person who does the work – no account manager, no junior in between.
Results
Google News optimization makes hundreds of thousands of clicks per news event and top positions in the Top Stories boxes of Google Search possible. On a single news event a solo publisher earned 192,687 clicks from Google Search over several days, with 2 million impressions and a 9.6 percent click-through rate, after we updated existing articles, published new pieces for open search intents and supported the story live. Moritz Serif's share was one project day.
Testimonial
“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential.
He put his finger right on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Translated from German.
Who it is for
Google News optimization is for every newsroom that wants to appear in the Top Stories boxes during news events, create more impact with its journalism and multiply its revenue.
Services
Check whether your site is in the news index and verify the publication in Google Publisher Center.
News sitemap with the articles of the last 48 hours, valid structured data on first push, plus technical SEO – Core Web Vitals, indexing, crawling.
Prepare headlines, teasers and images for the Top Stories boxes, with E-E-A-T, evergreen content, trending topics and user intent.
Accompany breaking news, live blogs and refreshes during major events so that articles stay in play in Google News and Discover.
Find out which topics your site already holds authority for, and align the editorial plan.
Train newsrooms in news SEO and run workshops on Google Discover.
Cost
That depends entirely on your project – on its scope and on whether you are a large publishing house or a solo publisher. Solo publishers do not have to keep up with large publishers. We define the scope in a free initial call, followed by a concrete proposal.
Feel free to reach out, and we will take it from there.
Process
From the first news check to the start, this is how a collaboration works step by step:
First we check index status, news sitemap and Top Stories boxes of your site. If you have lost visibility in Google News, I support you there too.
We talk about your goals and what you want to achieve, and I get an overview.
You book Moritz Serif for a single project or for ongoing support.
An email to [email protected] is enough. I get back to you within 24 hours.
More questions
Thirty minutes. Together we check where your biggest Google News potential lies.
Book a free initial call