Moritz Serif runs a solo SEO agency that offers Google Discover optimization for publishers – authority analysis, topic strategy, headline and image optimization, technical SEO and newsroom training. No agency hierarchy – Moritz Serif does the work himself, on site or remote.
He trained as a journalist and as an SEO and spent years in newsrooms as an editor, managing editor and in-house SEO. One client grew its Discover clicks by 820 percent in a year.
Moritz Serif is known from
Profile
Most agencies put Discover into a general SEO package and hand it to a junior. Here the person you talk to in the first call is the person who does the work – a journalist and SEO who has written Discover hits and rescued feeds himself.
Results
The strongest case – a special-interest portal went from 865,355 clicks in 2024 to 7.96 million clicks and 114 million impressions in 2025. The second – a news portal that had fallen to 9,000 clicks a day was back at several hundred thousand clicks a day within five months.
Testimonial
“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential.
He put his finger right on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Translated from German.
Who it is for
Publishers of every size that want Discover to be run by someone who has worked in a newsroom.
Services
The full stack from analysis to newsroom routine – topics, headlines, images, technical basics, measured republishing.
Which topics your site already holds authority for, and which to build next.
A fixed-scope Discover audit with a prioritised action list.
Recovery after a traffic drop – causes, fixes, monitoring.
Workshops on Discover, Google News and headlines, with your own articles.
Monthly retainer with update response and newsroom coaching.
Cost
That depends on scope – a single audit, a project, or ongoing support. There is no package price, because a solo publisher and a media group need different things.
We define the scope in a free initial call, followed by a concrete proposal.
Process
Four steps from first contact to running Discover work:
First we check which topics you already hold authority for and how Discover treats your site today.
We talk about your goals and your newsroom, and I get an overview of your data.
You book a single project or ongoing support.
An email to [email protected] is enough. I get back to you within 24 hours.
More questions
Thirty minutes. Together we check where your biggest Discover potential lies.
Book a free initial call