Moritz Serif is an expert for republishing and owner of a solo SEO agency for publishers with a focus of 100 percent on publishers. He learned republishing at Ippen, Funke and t-online and knows both sides – reach through re-publication and the damage done by mass republishing without added value.
He trained as a journalist and as an SEO, spent years in newsrooms as an editor, managing editor and in-house SEO, and published the trade article "Republishing – the low-hanging fruit in news SEO" in Website Boosting.
Moritz Serif is known from
Profile
Moritz Serif is a trained journalist and SEO with 8 years of experience. He has seen republishing from both sides – as the biggest reach lever for Discover, and as the cause of a drop when a newsroom republishes new URLs without substance. His audit separates the two.
Results
An expert for republishing extends the life of articles and earns Discover and News traffic again with updated pieces, without losing topical authority. Moritz Serif helped a news portal that had fallen to 9,000 clicks a day earn several hundred thousand clicks a day again by year end, after we stopped the mass republishing and introduced a measured refreshing and republishing strategy.
Testimonial
“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential.
He put his finger right on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Translated from German.
Who it is for
Republishing is for every newsroom that publishes a lot every day and wants to grow its reach without producing new pieces every day.
Services
Check which articles are suitable for re-publication and where new URLs without added value do damage.
Find candidates via Search Console and live traffic tools, plus Google Discover rescues after a drop.
Prepare meta title, description and article photo for the second run, with E-E-A-T, evergreen content and user intent.
Handle update and publication dates, URL changes and 301 redirects cleanly.
Anchor republishing in the morning conference and the daily routine, plus technical SEO – Core Web Vitals, indexing, crawling.
Train newsrooms in news SEO and run workshops on Google Discover.
Cost
That depends entirely on your project – on its scope and on whether you are a large publishing house or a solo publisher. Solo publishers do not have to keep up with large publishers. We define the scope in a free initial call, followed by a concrete proposal.
Feel free to reach out, and we will take it from there.
Process
From the first check to the start, this is how a collaboration works step by step:
First we check your current republishing practice and the topics you already hold authority for. If you have lost traffic, I support you there too.
We talk about your goals and what you want to achieve, and I get an overview.
You book Moritz Serif for a single project or for ongoing support.
An email to [email protected] is enough. I get back to you within 24 hours.
More questions
Thirty minutes. Together we check where your biggest republishing potential lies.
Book a free initial call