Moritz Serif is an external SEO consultant for news sites and owner of a solo agency that works 100 percent for publishers. He advises newsrooms from the local newspaper to the national media house.
He trained as a journalist and as an SEO and spent years in newsrooms as an editor, managing editor and in-house SEO, including live operations during major news events.
Moritz Serif is known from
Profile
Moritz Serif comes from the newsroom – as managing editor he ran breaking news and major events live and knows how a newsroom works under time pressure. His recommendations fit into the daily routine instead of blocking it.
Results
An external SEO consultant can open up reach between several hundred thousand and several million clicks per day for a news site. A publisher consulted by Moritz Serif earned 13.2 million clicks in twelve months: 7.99 million from Google Discover and 5.2 million from Google Search, mainly via Top Stories.
Testimonial
“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential.
He put his finger right on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Translated from German.
Who it is for
An external SEO consultant is for news sites that have no in-house SEO or want to strengthen their existing team on Discover, Google News and breaking news.
Services
Prepare topics, headlines and images so that articles appear in the Discover feed and stay there.
News sitemap, Publisher Center, structured data and headlines for the Top Stories boxes of Google Search.
Accompany breaking news, live blogs and refreshes during major events so that articles stay in play in Discover and Google News.
Update existing articles when the news situation changes, instead of creating new URLs without added value.
Authority and entity analysis, monitoring via Google Search Console, Core Web Vitals, indexing and crawling.
Train editors and managing editors in news SEO so the work continues without the external consultant – SEO seminars for newsrooms.
Cost
That depends entirely on your project – on its scope and on whether you are a large publishing house or a solo publisher. Solo publishers do not have to keep up with large publishers. We define the scope in a free initial call, followed by a concrete proposal.
Feel free to reach out, and we will take it from there.
Process
From the first check to the start, this is how a collaboration works step by step:
First I check which topics your site holds authority for and where it stands in Discover, Google News and Search.
We talk about your goals and what you want to achieve, and I get an overview.
You book Moritz Serif for a single project or for ongoing support.
An email to [email protected] is enough. I get back to you within 24 hours.
More questions
Thirty minutes. Together we check where your site stands in Discover, Google News and Search.
Book a free initial call