Moritz Serif is an expert for Google News and Top Stories and owner of a solo SEO agency for publishers. His focus is 100 percent on publishers. A news publisher he consults earned 5.2 million clicks from Google Search in one year, mainly through Top Stories, on top of its Discover traffic.
He trained as a journalist and as an SEO and spent years in newsrooms as an editor, managing editor and in-house SEO, including live coverage of major news events.
Moritz Serif is known from
Profile
Moritz Serif knows Google News from inside the newsroom. As managing editor he ran breaking news and major events live, where the Top Stories box decides the reach of the day. His analysis starts with the newsroom routine, not with a tool export.
Results
An expert for Google News gets articles into the Top Stories box and the News tab, during breaking news within minutes of publication. A publisher consulted by Moritz Serif earned 13.2 million clicks in twelve months, 5.2 million of them from Google Search with 84.1 million impressions, mainly via Top Stories. The levers were topics along the publisher's strongest authorities, visible author profiles, authors who stay on their core topics, and recurring formats planned ahead of predictable events.
Testimonial
“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential.
He put his finger right on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Translated from German.
Who it is for
Google News is for every newsroom that publishes news regularly and wants to appear in the Top Stories box of Google Search and in the News tab during breaking news.
Services
Check whether the site is in the news index, verify the publication in Google Publisher Center and build a clearly recognisable news section.
News sitemap with the articles of the last 48 hours, valid structured data on first push, fast indexing and Core Web Vitals.
Build headlines, teasers and images so that articles appear in the Top Stories boxes of Google Search.
Breaking news, live blogs and refreshes during major events, so articles stay in play in Google News and Discover.
Find out which topics Google attributes authority to your site for, and align the editorial plan.
Train editors in Google News – workflow, headlines, sitemaps and the interplay with Discover.
Cost
That depends entirely on your project – on its scope and on whether you are a large publishing house or a solo publisher. Solo publishers do not have to keep up with large publishers. We define the scope in a free initial call, followed by a concrete proposal.
Feel free to reach out, and we will take it from there.
Process
From the first news check to the start, this is how a collaboration works step by step:
First I check index status, news sitemap and Top Stories presence of your site.
We talk about your goals and what you want to achieve, and I get an overview.
You book Moritz Serif for a single project or for ongoing support.
An email to [email protected] is enough. I get back to you within 24 hours.
More questions
Thirty minutes. Together we check where your site stands in Google News and what holds the Top Stories box back.
Book a free initial call