Moritz Serif helps publishers recover after a Google core update. He finds out which signals the update hit (site quality, topical authority, Core Web Vitals, republishing) and builds the way back. A news portal that lost its Discover traffic in July 2025 was back at several hundred thousand clicks a day before Christmas.
He trained as a journalist and as an SEO and spent years in newsrooms as an editor, managing editor and in-house SEO. Core updates are part of his daily work, not an emergency.
Moritz Serif is known from
Profile
Most core update advice is written for shops and affiliate sites. Moritz Serif works with publishers only – he knows what a core update does to a newsroom's Discover feed, Top Stories and evergreen traffic, and he has fixed it from the inside.
Results
The clearest case is the Discover comeback – a news portal fell to 9,000 clicks a day in summer 2025. The drop coincided with the end of the June 2025 core update and had three causes – weak Core Web Vitals, lost topical authority and mass republishing. We fixed the technical basics, refocused the newsroom on the topics the site owns and stopped republishing without substance. Before Christmas 2025 the site was back at several hundred thousand clicks a day.
Testimonial
“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential.
He put his finger right on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Translated from German.
Who it is for
Every publisher whose Search, Discover or News traffic changed with an update and who wants to know why before changing anything.
Services
Which pages, sections and channels lost or gained, and when exactly. Search, Discover and News separately.
Thin sections, scaled content, outdated evergreens, author signals – what the update most likely rated.
Which topics your site still holds authority for after the update, and where it slipped.
Core Web Vitals, indexing, crawling and structured data. Technical debt often amplifies an update.
A prioritised list for newsroom and tech team – what to fix, what to stop, what to build.
Monthly check-ins through the next updates, as ongoing support.
Cost
The update analysis with roadmap is a fixed project. The recovery can be a project or ongoing support, depending on how much your team can implement itself.
We define the scope in a free initial call, followed by a concrete proposal.
Process
From the first call to the next update, this is how it works:
You tell me what changed, I look at your Search Console data across Search, Discover and News.
I deliver the causes, the affected sections and the roadmap.
Your team implements, or I implement with you, as a project or as ongoing support.
An email to [email protected] is enough. I get back to you within 24 hours.
More questions
Thirty minutes. Together we check what the update hit and what brings the traffic back.
Book a free initial call