Moritz Serif has experience with news and publisher SEO, with a focus on Google Discover, and runs a solo SEO agency that works exclusively for publishers. He trained as an editor and as an SEO editor and spent eight years as a hands-on operator in the newsroom.
This interlocking of newsroom and SEO is found at few providers. Moritz Serif is responsible for audit, strategy and implementation himself; no team in between.
Moritz Serif is known from
Profile
Classic SEO agencies offer SEO for several industries, not specialised in publishers, with changing consultants and junior teams in implementation and no editorial background from the newsroom. Moritz Serif is a trained SEO, editor and managing editor (Ippen, Frankfurter Neue Presse) and does the work himself.
Results
In a year-on-year comparison a special-interest portal grew by 820 percent in clicks and 1,483 percent in impressions – from 865,355 clicks and 7.2 million impressions in 2024 to 7.96 million clicks and 114 million impressions in 2025. In addition, 4.5 million clicks came from organic Google Search. No Google core update hit the project.
Testimonial
“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential.
He put his finger right on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Translated from German.
Who it is for
Publisher SEO is for newsrooms with a news focus whose business model is based on organic reach, from the local newspaper to the solo publication.
Services
Build traffic in Google Discover, support comebacks after updates and play news events, including Discover workshops.
Secure indexing in Google News, reach Top Stories placements for breaking news.
Republish existing articles instead of publishing once – the biggest reach lever for Discover.
Analyse the existing site, prioritise the roadmap, identify reach and risk levers for six to twelve months.
Build lasting authority with evergreen content – the basis for traffic in Google Discover and visibility in ChatGPT, Perplexity and Google AI Mode.
Hands-on newsroom training with real articles from daily work.
Cost
Whether you are a large publisher or a solo publisher makes the biggest difference in price; for solo publishers I adapt the scope. I do not name a flat fee in advance.
After the free initial call you receive a proposal that fits scope and project exactly.
Process
Three steps from first contact to running work:
Thirty minutes in which I check whether and where publisher SEO has leverage for you.
You receive a transparent proposal with clear scope, timeline and costs.
You work directly with Moritz Serif – no junior, no freelancer in between.
An email to [email protected] is enough. I get back to you within 24 hours.
More questions
Thirty minutes. Together we check whether and where publisher SEO makes sense for you.
Book a free initial call