AI mentions in ChatGPT, Perplexity & Gemini
Being named and linked as a source in the answers of generative AI, and thus winning new visitors and leads.
GEO agency
I bring your brand into the answers of ChatGPT, Perplexity, Google Gemini and Google AI Overviews, via mentions and citations that turn into enquiries.
Behind this are journalistic and SEO training and eight years as an editor, managing editor and in-house SEO, personally, without an agency team.
Moritz Serif is known from
What GEO delivers
What does a GEO agency deliver?
A GEO agency ensures that a brand is named and cited as a source in the answers of ChatGPT, Perplexity, Google Gemini and Google AI Overviews.
I build the mentions and citations from which these systems draw their answers. AI visibility thus becomes a channel for enquiries, leads and brand awareness.
Together we design the content, data and mentions with which your brand appears in AI answers.
What GEO fundamentally is, is explained in the guide What is GEO?. The difference between GEO and classic SEO is explained in the guide GEO and SEO: differences and similarities. AI as a tool for SEO work is covered in the guide AI SEO.
Solutions
Which solutions does Moritz Serif offer as a GEO agency?
Visibility in Google AI Overviews
Being cited in Google's AI Overviews, the answer box that today decides clicks and conversions.
Citable content with evidence
Content that AI chooses as a source: clear answers, statistics and expert quotes, cleanly structured and with visible authorship.
Own data & studies
Becoming the primary source with your own figures, surveys and benchmarks. AI cites original data significantly more often than retold knowledge.
Brand mentions & digital PR
Building mentions in trusted trade media and on platforms that AI systems draw on as sources.
GEO audit & monitoring
Checking your citability and continuously measuring in which AI answers your brand appears, with specific levers for more mentions.
Client voices
What do clients say about working together in GEO?
"Moritz helped us enormously in optimising our SEO and GEO strategy.
His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding.
I would recommend Moritz to anyone who wants professional, thorough and up-to-date advice in SEO and GEO/GAIO."
Costs
What does a GEO agency cost?
That depends on the project. Scope and type determine the price. I prefer to work in ongoing support instead of fixed packages. You receive a specific offer after the free initial call.
Process
How does GEO with Moritz Serif work?
AI visibility audit
First I check where your brand appears in AI answers today, with which prompts and where the gaps are.
Optimisation
Then I build: citable content, your brand as an entity and mentions in sources that AI cites.
Monitoring with personal support
I continuously measure in which AI answers you appear and adjust, directly with me, no junior, no freelancer in between.
FAQ
Frequently asked questions about GEO with Moritz Serif +
How does GEO differ from classic SEO?
GEO builds on SEO. Classic SEO lived on traffic, meaning rankings and clicks. AI systems are answering machines: GEO optimises for being mentioned and cited in their answers.
In which AI systems can my brand be mentioned?
In ChatGPT, Claude, Perplexity, Google Gemini, Google AI Overviews and Google AI Mode, the systems of AI search that increasingly sit in front of the classic list of links.
How does Moritz Serif measure GEO success?
With ongoing monitoring. I check whether you receive mentions and citations in AI systems.
How long does it take for GEO to work?
That depends on the environment we are operating in and on the authority your brand already has.
How reputable is GEO?
GEO is reputable as long as it is based on real, substantiated content and mentions in trusted sources, not on tricks. I work with the same quality signals (E-E-A-T) that Google evaluates.
Which forms of collaboration does Moritz Serif offer?
Two models: ongoing consulting as the preferred form with a monthly hour budget, alongside project-based mandates for audits, workshops or GEO recovery.
Want to be cited in AI answers and win leads?
Thirty minutes. Together we check whether and where GEO makes sense for you.
Book an initial call