Topical authority
Does your site have a few topic areas with depth, or does it publish a little of everything? Discover rewards a recognisable topic profile.
Google Discover audit for publishers and media companies
Moritz Serif offers Google Discover audits for publishers and media companies, in English or German.
At the end there is a prioritised report with implementation recommendations and a review call with the newsroom.
As a trained editor and SEO he has worked for eight years in and with newsrooms.
Moritz Serif is known from
Who it is for
Who is the Google Discover audit for?
The Google Discover audit is aimed at publishers in three situations.
- Publishers that have suffered a Google Discover traffic drop.
- News sites that have not built Discover yet.
- Publishers that already use Discover and want to increase their traffic further.
Checklist
What does Moritz Serif check in the Google Discover audit?
Refreshing and republishing
Does the newsroom use existing articles for new Discover cycles? How republishing works decides a large part of feed reach.
Image SEO
Do your lead images meet the Discover requirements for size, preview setting and subject?
Core Web Vitals
Measured with Lighthouse, not estimated. Without a technical basis even the best content does not reach the feed.
Crawling and indexing
Does Google reach new articles quickly enough to include them in the feed?
News sitemap
Frequency, freshness and accessibility of your news sitemap.
Structured data
Article markup, author markup and publisher logo, cleanly and completely tagged.
E-E-A-T
Experience, expertise, authority and trust in the editorial presence. Discover shows brands Google trusts.
Author profiles
Visible authors with profile page, history and markup.
Evidence
Which Discover results has Moritz Serif achieved?
The evidence comes from Google Search Console, one Discover build-up and one comeback after a drop.
114 million impressions in one year
For a special-interest portal, ongoing optimisation in 2025 7.96 million clicks and 114 million impressions via Google Discover, Google News and Google Search, up from 865,355 clicks in 2024.
The comeback after the Discover drop
A site lost Discover reach in summer and came back at year end, 7.18 million clicks and 104 million impressions via Google Discover in 2025. The case study shows the trajectory.
Client quotes
What do clients say about working with Moritz Serif?
"Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential.
He put his finger right on the sore spot, and that is exactly what moved us forward, including on Google Discover." (Translated from German.)
"Moritz helped us enormously in optimising our SEO and GEO strategy.
His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding." (Translated from German.)
Costs
How much does a Google Discover audit by Moritz Serif cost?
The price depends on site size and the weighting of the audit fields. A concrete proposal follows the free initial call.
How it works
How does the Google Discover audit with Moritz Serif work?
Free initial call
Thirty minutes. We clarify where your site stands and how much weight each audit field gets.
Proposal
You receive a transparent proposal with scope, timeline and costs.
Audit by Moritz Serif
I analyse myself, no junior, no freelancer in between.
Report and review call
You receive the prioritised report with implementation recommendations, and we go through it together with the newsroom.
After the audit
How does Moritz Serif continue after the audit?
After the audit your newsroom implements the recommendations with its own resources, or we work together on an ongoing basis.
In ongoing SEO support for publishers I accompany the implementation, respond to core updates and develop the Discover strategy further as an agency for Google Discover optimization.
FAQ
Frequently asked questions about the Google Discover audit with Moritz Serif +
What is the difference between the Google Discover audit and the Google Discover check?
The Google Discover check assesses a single article before publication. The audit checks the whole site, from topic strategy to technology to trust signals.
How long does a Google Discover audit by Moritz Serif take?
After the initial call I name a concrete timeframe. A small site is checked faster than a large news site with many sections.
Does Moritz Serif also help with an acute Discover drop?
Yes. After sudden drops in Google Discover or Google News an analysis starts within a few days.
What sets Moritz Serif apart from SEO agencies?
I combine editorial training and eight years of SEO experience in one person. Classic agencies usually know only one of the two worlds, newsroom or search engine.
Which forms of collaboration does Moritz Serif offer?
I offer two models, ongoing consulting as the preferred form with a monthly hour budget and update response, and project-based engagements for audits, workshops or Discover recovery. Terms on request.
Want to know where your site stands in the Discover feed?
Thirty minutes. Together we check whether a Google Discover audit makes sense for you.
Book an initial call