Author profileMoritz Serif

Publisher SEO consultant from Ludwigshafen. Owner of an owner-run solo SEO agency exclusively for publishers. Focus areas: Google Discover, Google News, Republishing, evergreen optimisation and AI search.

Eight years of experience as an editor, managing editor and in-house SEO at Ippen Digital, Axel Springer, Funke Mediengruppe, t-online, NDR and get:traction. More than 80 media brands advised, author of trade articles for Website Boosting, host of the Publisher SEO Podcast.

Moritz Serif

Current roles

  • Owner, publisher SEO consultant: Moritz Serif, solo SEO agency for publishers (Ludwigshafen, since October 2023)
  • AI consultant, trainer and coach: seraif, AI consulting for SMEs (Ludwigshafen, since March 2026)
  • Founder & host: Publisher SEO Podcast
  • Editor-in-chief: supermarkt-nachrichten.de

Experience

Experience

Self-employed

  • SEO consultant and newsroom trainer: Moritz Serif | SEO for publishers & newsrooms (freelance), October 2023 to today · Ludwigshafen, hybrid
  • AI consultant, trainer and coach: seraif (freelance), March 2026 to today · Ludwigshafen, hybrid
  • Podcast founder and host: Publisher SEO Podcast (freelance), June 2025 to today · remote
  • SEO specialist (freelance): Norddeutscher Rundfunk, January 2025 to April 2025 · Kiel, on site

Employment

  • Consultant Editorial SEO: get traction GmbH (full-time), June 2023 to September 2023 · Berlin
  • Political editor: Ippen Digital GmbH & Co. KG (fixed-term), June 2022 to May 2023 · Berlin
  • SEO manager: t-online, November 2021 to April 2022 · Berlin
  • SEO expert: Funke Mediengruppe GmbH & Co. KGaA (full-time), June 2021 to October 2021 · Berlin
  • SEO editor: Ippen Digital GmbH & Co. KG, January 2020 to May 2021 · Frankfurt am Main

Traineeship

  • SEO traineeship: Ippen Digital GmbH & Co. KG, January 2020 to December 2020 · Frankfurt am Main
  • Print traineeship: Frankfurter Neue Presse, January 2019 to December 2019 · Frankfurt am Main

Internships & freelance work

  • Freelancer, culture desk: Mannheimer Morgen Großdruckerei & Verlag GmbH (freelance), July 2018 to December 2018 · Mannheim
  • Intern, local desk BILD / B.Z.: Axel Springer (internship), April 2018 to June 2018 · Berlin
  • Intern, culture desk: Mannheimer Morgen Großdruckerei & Verlag GmbH (internship), February 2018 to March 2018 · Mannheim

Expertise

Areas of expertise

Publisher SEO & news visibility

  • Google Discover (topical authority, refresh strategy, daily Discover work)
  • Google News (news sitemap, NewsArticle schema, Publisher Center)
  • Top Stories optimisation and news SEO

Content & workflows

  • Republishing and refreshing for Discover and News
  • Evergreen optimisation and hub pattern for publishers
  • Editorial SEO and daily news routines

Technology & AI search

  • Technical SEO for publishers (Core Web Vitals, markup, indexing)
  • AI search for publishers (AI Overviews, AI Mode, citability)
  • SEO training for newsrooms, trainees and in-house teams

Authoritativeness

Publications

kress pro

Website Boosting

Guest appearances on podcasts

Talks

Trustworthiness

Studies, training & certificates

Studies

  • Law studies: University of Mannheim and Heidelberg University, September 2011 to December 2017 · degree: university certificate

Vocational training

  • Print traineeship (journalism): Frankfurter Neue Presse, 2019
  • SEO traineeship (journalism): Ippen Digital, 2020

Certificates & further training

  • Expert in technical search engine optimisation: webmasters akademie Nürnberg (2023)
  • Digital marketing certification: HubSpot Academy (2023)
  • Front-end developer (HTML5, CSS3, JS): DBE Academy (2024)
  • AI workflow automation: Akademie der Bayerischen Presse (2024)
  • NLP practitioner: Deutscher Verband für Neuro-Linguistisches Programmieren (DVNLP, 2025)
  • Systemic coach: in training

Articles

Articles by Moritz Serif