"Moritz helped us enormously in optimising our SEO and GEO strategy.
His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding."
News SEO for publishers and newsrooms
With News SEO publishers can achieve hundreds of thousands to millions of clicks via Google Discover, Google News and Google Search.
For eight years I have supported newsrooms and publishers as an editor, managing editor and in-house SEO.
Moritz Serif is known from
Target group
Who is news SEO suitable for?
News SEO works for every editorial brand that distributes its content via search and Discover, from the solo publisher to the leading medium, and for creators on social media.
- Daily newspapers and leading media
- Local and regional newspapers
- Specialist newsrooms and magazines
- Solo publishers and news blogs
- YouTubers and TikTok creators
Solutions
How does news SEO lift a newsroom's reach?
Google Discover
I generate traffic in Google Discover and keep it stable across algorithm updates. That is the biggest reach lever in news SEO.
- Topic clusters bundle two to three focus areas per brand.
- Image strategies ensure leads that get clicks in the feed.
- Republishing pacing sets the frequency of re-publications.
Google News
I secure indexing in Google News and bring breaking news to Top Stories positions.
- News sitemap hygiene keeps freshness, frequency and crawlability high.
- Schema markup and news indexing can be tracked in Search Console.
- Top Stories tactics take effect in breaking situations and in the daily news flow.
Republishing
In Republishing, existing articles are re-published with clear hygiene, so that history, URL structure and relevance stay clean.
- Trigger logic clarifies when a republish is actually worthwhile.
- URL, date and caching hygiene protects historical performance.
- Performance tracking measures every republishing cycle separately.
Evergreen optimisation
I identify content with lasting search volume and make it citable via evergreen optimisation in Google AI Mode, ChatGPT and Perplexity.
- Keyword clusters on a long-tail basis form the foundation.
- Update rhythms keep background articles on recurring news topics current.
- AI citation optimisation makes content reliable for answer engines.
Breaking-news SEO
I cover major events, elections, sports events and breaking news, with lead time, so that the newsroom is prepared when the search queries come. Here news optimisation and editorial SEO interlock.
- Topic and keyword lead time arises weeks before the news situation.
- Real-time reaction runs during the acute situation.
- The cool-down phase decides which content lives on as evergreen.
Newsroom training
SEO newsroom trainings take place directly on real articles from the current daily business, not on practice material.
- Half-day or full-day workshops take place on site or remote.
- Modular topics cover headlines, teasers, Discover hygiene and republishing.
- Follow-up coaching works with the newsroom's performance data.
News SEO audit
I analyse the existing content and prioritise the roadmap: no 200-page PDF, but a concrete order of the next steps.
- Discover levers and news indexing are put to the test.
- Republishing status and evergreen potential are assessed.
- Technical risks and update resilience flow into the roadmap.
Evidence
What reach can be achieved with news SEO?
At a special-interest portal, ongoing news SEO optimisation in 2025 7.96 million clicks and 114 million impressions via Google Discover, Google News and Search, starting from 865,355 clicks in the previous year.
Industry experience
Which media brands has Moritz Serif worked with?
About AmazonAxel SpringerBerliner ZeitungFunkeIppenNDRt-online
Client voices
What do clients say about working with Moritz Serif?
"Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential.
He put his finger on the sore spot, and that is exactly what moved us forward, including on Google Discover."
Process
How does news SEO consulting work?
Free initial call
Thirty minutes. I check where News SEO actually has leverage for you.
Offer
You receive a transparent offer with clear scope, timeline and cost frame.
Project start with personal support
Direct collaboration with me, no junior, no freelancer in between.
Costs
What does news SEO consulting cost?
Instead of flat rates, the collaboration depends on project scope and goals. What matters is the reach lever we lift together. After the free initial call you receive a transparent offer with clear scope and timeline.
FAQ
Frequently asked questions about news SEO with Moritz Serif +
How does Moritz Serif work?
Owner-run and without an agency team: audit, strategy and implementation are my personal responsibility.
Which lever is most effective in news SEO?
Republishing: re-publishing existing articles with substantial updates from new facts, data or perspectives.
Is Google Discover a black box?
No. Four levers make Discover plannable: a consistent topic strategy, journalistic work, unique content and trustworthy authors.
More reach with news SEO?
Thirty minutes. Together we go through whether and where news SEO has leverage for you.
Book an initial call