Articles, podcasts and talks on publisher SEO

Website Boosting #98

In Website Boosting #98 (June 2026), Moritz Serif refutes with the article "Google Discover: the supposed 'black box' that is not one at all" (in German) the assumption that Discover is an impenetrable black box. He explains why traffic from Discover fluctuates strongly and which factors can nevertheless be named.

kress pro dossier, issue 04/2026

In the kress pro dossier "SEO in the AI age: how publishers increase their traffic" (in German) (issue 04/2026, May 2026), Moritz Serif shows how publishers build reach in AI search. He describes the relationship of Google Discover to classic search, specific optimisation steps for newsrooms and how to anchor SEO in editorial processes.

Website Boosting #88

In Website Boosting #88 (October 2024), Moritz Serif describes with the article "Republishing: the low-hanging fruit in news SEO" (in German) how publishers and local newspapers redistribute existing content through Republishing and which levers work in the process.

• Distinguishing republishing from evergreen optimisation and news ticker updates
• Levers: meta title, meta description, lead, H1, teaser
• Date strategy: update date or publication date?
• Special case Google Discover: why real content changes are necessary

MVFP Academy

At the academy of the Medienverband der freien Presse (MVFP), Moritz Serif gave the talk "Beyond Discover: building sustainable audience growth" (in German) at the WebSession 2026. It was about the shift from pure platform reach to engagement and long-term reader loyalty, and what that means for KPIs and processes in newsrooms.

SEOPRESSO Podcast, episode 243

In the 49-minute episode 243 of the SEOPRESSO Podcasts (April 2026), Moritz Serif talks with Björn Darko in "Understanding Google Discover: playbook, publisher strategy and real growth levers" (in German) about the Discover factors: which ones work, how topical authority arises and what newsrooms pay attention to beyond the individual article.

• Topical authority as a prerequisite for visibility in Google Discover
• Author profiles and journalistic quality as ranking factors
• What role refreshing plays for Discover
• Smaller publishers in Discover and what role video plays

SEOPRESSO Podcast, episode 153

In the 30-minute episode 153 of the SEOPRESSO Podcasts (April 2024), Moritz Serif and Björn Darko talk in "News SEO with Moritz Serif" (in German) about what Google Discover and Google News mean for news desks and how newsroom and SEO work together in daily business.

• Discover factors: authority, own content, engagement
• Live monitoring at major events such as the US election
• Breaking news: how SEO helps in a running situation
• Newsroom and SEO in daily business

Publisher SEO Podcast, solo episode "GEO: how publishers benefit from AI search"

In the solo episode "GEO: how publishers benefit from AI search" (in German) (September 2026), Moritz Serif explains what distinguishes Generative Engine Optimization from SEO and how publishers use AI Overviews for authority in Google Discover. The episode also runs on Spotify.

• What GEO is and where the difference to SEO lies
• AI Overviews as an authority signal for Google Discover
• Getting subscription, newsletter and registration pages into ChatGPT, Perplexity and AI Overviews
• Publisher offerings as citable sources for AI systems

Publisher SEO Podcast

The Publisher SEO Podcast is Moritz Serif's own podcast, with interviews and solo episodes. Topics are Google Discover, SEO for publishers, the use of AI and language models in publishing, as well as monetisation and subscription growth.