I talk with experts from SEO and journalism about the future of digital publishers (in German): Google Discover, republishing, news situations, AI for publishers.
Guests so far: Christian Westermann (BILD), Hanns Kronenberg (Chefkoch), Jes Scholz, Malte Landwehr (Peec AI), Anna Knaup (Trisolute).
Episodes
What does SEO look like at Germany's largest tabloid brand? Christian Westermann, Head of SEO at BILD, talks about pace in the newsroom, Discover mechanics and the interface between SEO for journalism and daily newsroom work. A must-listen for anyone who wants to understand SEO for editors.
Anna Knaup, News SEO Strategist at Trisolute, gives insights into news optimisation for publishers on the tool side and in the workflow. Plus: why evergreen optimisation is an underrated lever for news sites.
Malte Landwehr of Peec AI assesses how generative search affects publishers and which specific levers publishers have today to survive the AI age.
Jes Scholz, one of Europe's best-known SEO voices, in conversation about anti-patterns in publisher SEO. I have also recorded the most important insights in the takeaways from the conversation with Jes Scholz, required reading alongside the episode. Topics include Republishing and hygiene in the URL pool.
Solo episode on the lessons from the Discover year 2025. How do publishers respond to updates, what has changed in Google Discover, and what does a Discover comeback look like in practice?
Solo episode: why social embeds in Google Discover suddenly change rank and reach, and what that means in daily editorial work.
Hanns Kronenberg, Head of SEO at Chefkoch, on what many call "LLMO" or "AIO". A field report on how an established brand aligns its editorial SEO strategy for AI visibility.
Solo episode. Moritz Serif explains what distinguishes GEO from SEO, how AI Overviews build authority for Google Discover and how subscription, newsletter and registration pages end up in ChatGPT, Perplexity and AI Overviews. The episode is available on YouTube and on Spotify.
FAQ
Whenever there is something exciting to tell. No rigid schedule, no filler.
Three fields: SEO, journalism and AI, from the editorial workflow via Google Discover to the question of how publishers hold their ground under the pressure of generative search.
Thirty minutes. Together we check whether the levers discussed in the podcast also work at your publishing house.
Book an initial call