AI mentions in ChatGPT, Perplexity & Gemini
Being named and linked as a source in the answers of generative AI, and thus winning new readers and leads.
GEO for publishers
Moritz Serif helps publishers generate more citations and leads with GEO. The goal: winning subscribers and achieving more reach via Google Discover and adapted news strategies.
For eight years he has supported publishers, local newspapers and media brands as an editor, managing editor and in-house SEO.
Moritz Serif is known from
Solutions
Which solutions does Moritz Serif offer in GEO for publishers?
Optimisation for AI Overviews
Being cited in Google's AI Overviews, the answer box that today decides clicks and conversions.
News-driven content strategy
Occupying topics where there are no AI Overviews, but news traffic and Google Discover: reach that pays into subscribers and conversions.
GEO for subscription & newsletter pages
Steering AI recommendations specifically to your subscription and newsletter pages: mentions become subscribers.
AI bot control
Allowing AI search and answer crawlers (OAI-SearchBot, PerplexityBot, Claude) for citable content, protecting training bots and the paywall.
GEO audit
Checking citability and crawlability for AI bots, including prompt research and ongoing monitoring of where your brand is cited. Specific levers for more mentions and leads.
Industry experience
Which media brands has Moritz Serif worked with?
About AmazonAxel SpringerBerliner ZeitungFunkeIppenNDRt-online
Client voices
What do clients say about working together in GEO?
"Moritz helped us enormously in optimising our SEO and GEO strategy.
His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding.
I would recommend Moritz to anyone who wants professional, thorough and up-to-date advice in SEO and GEO/GAIO."
Costs
What does working together in GEO for publishers cost?
That depends on the project. Scope and type determine the price. I prefer to work in ongoing support instead of fixed packages. You receive a specific offer after the free initial call.
As a GEO agency I usually start the collaboration with a GEO audit. It shows where your site stands in AI answers today.
Process
How does working with Moritz Serif work?
Free initial call
Thirty minutes in which I check whether and where GEO has leverage for you.
Offer
You receive a transparent offer with clear scope, timeline and costs.
Project start with personal support
You work directly with me: no junior, no freelancer in between.
FAQ
Frequently asked questions about GEO for publishers +
What is GEO (Generative Engine Optimization)?
GEO prepares content so that systems of AI search such as ChatGPT, Perplexity, Google Gemini and Google AI Overviews name and cite it as a source.
How does GEO differ from classic SEO?
Classic SEO optimises for rankings and clicks in Google Search. GEO optimises for being cited and mentioned in the answers of generative AI.
In which AI systems can my brand be mentioned?
In ChatGPT, Perplexity, Google Gemini and Claude.
Is GEO worth it for publishers?
Yes. With GEO publishers can win subscribers and increase their conversions.
Want to appear prominently in AI answers
and win leads?
Thirty minutes. Together we check whether and where GEO makes sense for you.
Book an initial call