"Moritz helped us enormously in optimising our SEO and GEO strategy.
His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding." (Translated from German.)
SEO for publishers
SEO for publishers combines editorial practice with reach in Google Discover, Google News and Google Search, known in the trade as publisher SEO.
Moritz Serif has supported publishers, local newspapers and trade media for eight years as an editor, managing editor and in-house SEO.
Moritz Serif is known from
Who it is for
Which publishers is SEO suitable for?
Moritz Serif works with publishers of every size, from the local newspaper to the national title.
- Large publishers and national media
- Local and regional newspapers
- Trade journals and magazines
- Media groups with several titles
Solutions
How does SEO for publishers increase reach?
Google Discover
The biggest reach channel for publishers, and the most volatile. Moritz Serif builds traffic in Google Discover and stabilises it across updates.
- Topic clusters are built with two to three focus areas per brand.
- Image strategies deliver lead images that work in the feed.
- Republishing pacing controls the frequency of Discover reposts.
Google News
Secure indexing in Google News and reach Top Stories placements for breaking news.
- News sitemap hygiene secures frequency, freshness and accessibility.
- Schema markup and news indexing can be tracked in Search Console.
- Top Stories tactics apply to breaking news and the daily agenda.
Republishing
Republish existing articles, with clear hygiene so that history and relevance are preserved.
- Trigger logic decides when republishing is really worth it.
- URL, date and caching consistency keep the history clean.
- Performance tracking measures each republishing cycle individually.
Evergreen optimisation
Identify content with lasting search volume and make it visible via evergreen optimisation in Google AI Mode, ChatGPT and Perplexity.
- Keyword clusters with long-tail substance form the basis.
- Update rhythms keep existing evergreens current.
- AI citation optimisation makes content citable for answer engines.
Breaking-news SEO
Occupy major events such as elections, sports events and breaking news ahead of time, when the searches come, the newsroom is ready. News optimisation and editorial SEO work together.
- Topic and keyword preparation happens weeks before the news event.
- Real-time response runs during the live situation.
- The wind-down phase decides which content lives on as evergreen.
Newsroom training
Training on real articles from daily work, not on practice examples. That is how SEO for newsrooms becomes part of everyday work.
- Half-day or full-day workshops take place on site or remote.
- Modular topics cover headlines, teasers, Discover hygiene and republishing.
- Follow-up coaching works with performance data from daily operations.
Google Discover audit
Analyse the existing site, prioritise the roadmap, the Google Discover audit examines your site in nine fixed fields and delivers not a 200-page PDF but what you do next.
- Discover levers and news indexing are put to the test.
- Republishing status and evergreen potential are assessed.
- Technical risks and update resilience feed into the roadmap.
Evidence
What reach is possible with SEO for publishers?
For a special-interest portal, ongoing optimisation in 2025 7.96 million clicks and 114 million impressions via Google Discover, Google News and Google Search, up from 865,355 clicks in 2024.
Industry experience
Which media brands has Moritz Serif worked with?
About AmazonAxel SpringerBerliner ZeitungFunkeIppenNDRt-online
Client quotes
What do clients say about working with Moritz Serif?
"Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential.
He put his finger right on the sore spot, and that is exactly what moved us forward, including on Google Discover." (Translated from German.)
How it works
How does SEO consulting for publishers work?
Free initial call
Thirty minutes in which Moritz Serif checks whether and where SEO in your publishing house has an effect.
Proposal
You receive a transparent proposal with clear scope, timeline and costs.
Project start with personal support
You work directly with Moritz Serif, no junior, no freelancer in between.
Costs
How much does SEO for publishers cost?
The cost of SEO for publishers depends on the scope of the project and your budget, from a one-off audit to ongoing support. A concrete proposal follows the free initial call.
FAQ
Frequently asked questions about SEO for publishers with Moritz Serif +
How does Moritz Serif work?
Owner-run and without an agency team, audit, strategy and implementation are Moritz Serif's own responsibility.
Which lever is the most effective on Google Discover?
Republishing, re-releasing existing articles with substantial updates from new facts, data or perspectives.
Is Google Discover a black box?
No. Four levers make Discover plannable: a consistent topic strategy, journalistic work, unique content and trusted authors.
What is the difference between SEO for publishers and publisher SEO?
None. Publisher SEO is the technical term for SEO for publishers: optimising editorial content for Google Discover, Google News and Google Search.
Want to grow your reach?
Thirty minutes. Together we check whether and where publisher SEO makes sense for you.
Book an initial call